Tise
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Campaign concept
Art direction
Set design
Production management
Creative lead
Casting
Art buying
Credits
Cinematographer: Alexandra Kentsdottir
Photographer: Sandra Humer
Video/Photo assistant: Maja Karlström
AD assistant: Frida Krafft
Stylist: Nicole Walker
Stylist assistant: Ian Gadelius
MUA/Hair Stylist: Caroline Ljusterdal
MUA/Hair Stylist assistant: Sandy Alfares
Models: Nicki S. Dar, Shona Sowe, Agnes Shutrick, Hugo Cohen Hultgren, Vanessa Keuro Quiñones, Michelle Wiström, Lili (fka Gustafsson) Merrild
New brand campaign with nothing new
Tise is an application for those who want to change up their style by selling and buying clothes second-hand. Together with the client, and a great team of creatives and models, Nudla created an omni-channel campaign for the Nordic markets. The goal was to increase the level of fashion while staying true to the brand core of environmental responsibility, and having a light-hearted quirk.
By casting people with unique, personal styles, we created a close connection with the community, while communicating the exploration and sharing of one's style. And in true Tise spirit, everything used in the production was either vintage, borrowed, rented or from the team's personal collections.
The omni-channel campaign was created to increase Tise’s brand awareness and highlight the benefits of second-hand shopping, all while keeping a warm and light-hearted tone.
Tise is all about having fun while exploring your personal style. So we wanted to show exactly that, documenting the process of people with unique fashion sense, who had never met before, helping each other evolve and explore each other's styles.