Five Oceans
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Communication strategy
Brand workshop
Art direction
Set design
Photo credits
Production: Studio Femme
Photographer & Filmographer: Emma Grann
Photo/film assistant: Frida Möller
Retouch: Saga Wendotte
Assistant stylist: Gabriela Mora
Communication for a calm home and a clean conscience
Five Oceans was developed from the will of creating sustainable home products that cares for the aquatic ecosystems, while offering unmatched results. To reach out with the new product line, brand owner Svenska Krämfabriken brought in Nudla to develop a comprehensive omni-channel communication strategy and create the brand’s first product shoot.
Since innovation, design and sustainability is key for the products, the brand communication needs to enhance those aspects. By creating a warm feeling in the headline copywriting and bringing in nature to the minimalistic set design, we can use a straight-to-the-point-tonality, while making sure the product is hero.
When communicating on fast paced social media channels, the challenge was to combine focus of the products’ unique properties together with environmental benefits. By focusing on only a few topics at a time and enhancing the messages in the photographic visuals, the brand can quickly communicate what sets them apart from competitors.
